N° 05 / 08
IDS Borjomi
A minority investment in IDS Borjomi, owner of the Borjomi mineral water brand — bottled since 1890 and one of the most recognisable consumer names of the former Soviet Union, today distributed to around forty countries.
- Sector
- Consumer / Beverages
- Geography
- Georgia
- Since
- 2019
- Status
- Active
01
A brand with more than a century of heritage
Borjomi is one of the most recognised consumer brands of the former Soviet Union, drawn from the volcanic springs of the Borjomi Gorge in central Georgia and bottled continuously since 1890.
Today it is exported to roughly forty countries across the CIS, the European Union and North America.
Hunnewell Partners holds a minority position in the group alongside its majority shareholder, and views the brand as a defensive, category-leading consumer asset with long-dated pricing power.
At a glance
03 STATS01Brand heritage
Bottled since 1890
02Distribution
~40 countries
03Position
Minority investment
